How CitMark measures visibility

We ask AI assistants the questions your buyers actually ask, and record whether your brand gets mentioned in the answers. Measured, not modeled.

What we measure

Organic visibility — whether AI assistants name your brand on their own in answers to real buying questions. Paid placements, including sponsored units shown on free plans, are outside the scope of measurement and are never counted in your score.

The questions

We use buyer-intent (category) questions — the kind a customer asks before they know your name: "best X for Y" lists, comparisons, scenario advice. We deliberately don't pad scores with branded questions ("tell me about [your brand]") — that's a vanity metric, not a buying moment.

The engines

Every full check runs your questions across 4 AI engines: ChatGPT, Perplexity, Gemini, and Claude. Higher plans add more (Grok, DeepSeek, Mistral). If one engine has a bad day, it never blocks the others.

The rhythm

A full measurement runs weekly, so you always have fresh numbers. Between full runs, we watch your core questions daily and alert you to sudden moves. We don't do daily full runs — weekly full + daily core alerts is the honest balance of freshness and cost.

What counts

A mention = your brand appears in the answer. Visibility score = answers mentioning your brand ÷ valid answers × 100. Failed or timed-out runs don't count toward the score — they're reported separately as an error rate, so you can always see data quality.

What you get

Every week: your score change, what drove it, and 3 concrete actions for the week ahead — across three fronts: on-site (your own website), off-site (where the web talks about you: reviews, forums, press), and technical (the structured signals AI engines read). One email — no dashboard digging required. (The dashboard's there if you want it.)

What we don't do

We don't guarantee AI recommendations or rankings — no honest tool can. We measure credibly, explain plainly, and help you improve.

FAQ

How do the checks actually work?

Each week we send your question set to each engine and capture the answers. We extract brand mentions and the sources cited, aggregate citations by site, and compute your visibility score. If an engine fails or times out, that run is excluded from the score and flagged as an error — we never silently fill gaps.

Which AI engines are covered?

ChatGPT, Perplexity, Gemini, and Claude on every plan. Growth adds Grok, Pro adds DeepSeek, Teams adds Mistral. Every engine runs the same questions, so scores stay comparable across engines and over time.

Do I need to install anything or share analytics access?

No. There's nothing to install, and we don't need access to your analytics. If you later choose to connect Google Search Console, that's a separate, explicit authorization — always your call.